A community.
A phase. One home.
Shape a financing proposition around the homes and customer groups you want to reach.
The service
Your homes.
Your customers.
Our specialty.
Our product capability is designed to give homebuilders access to routes to purchase that are not available through standard mortgage and broker arrangements.
BUILT AROUND YOUR BUSINESS
Start with the sale.
Design the financing
around it.
Lenuity designs finance around specific homes, communities, buyer groups and sales objectives.
Distinctive purchase solutions and a coordinated finance journey are designed to help you turn more buyer interest into completed sales, improve closing speed and strengthen community economics.
Our service connects financial product design with regulated lending and servicing partners. It gives your business a more coordinated, product-led capability than a series of separate lender and broker relationships, without having to assemble the infrastructure yourself.
RESPONSIVE TO YOUR SALES OBJECTIVES
Financing that fits
the moment.
A community.
A sales event.
A timely offer.
Bring targeted financing into your marketing calendar, within the program’s agreed terms.
Leadership direction.
Local insight.
Align commercial decisions with your strategy and give community sales teams clear guidance on their role.
Promotional decisions remain separate from required financing assessments and approvals.
THE CASE FOR INTEGRATED BUILDER FINANCE
Finance can do more
for the business of building.
Leading US homebuilders have shown how integrated finance can support sales, closings and financial performance. Lenuity brings that opportunity to homebuilders through a more advanced, product-led finance service—connecting distinctive purchase solutions with the homes, buyers and commercial objectives of each development.
81%
of homes closed by its homebuilding operations used DHI Mortgage financing. Its report describes coordination across application, mortgage commitment and closing.
D.R. Horton annual report ↗84%
of homebuyers obtaining mortgages in areas where Lennar offered financing used its financial-services subsidiaries.
Lennar annual report ↗$612 million
in reported Financial Services operating earnings, illustrating the financial contribution of its broader service operation.
Lennar annual results ↗Lenuity’s focus is making coordinated product capability accessible through a service, with regulated lending and servicing partners. You bring the homes and sales objectives; we coordinate the finance program around them.
These are other companies’ reported results, not Lenuity performance or forecasts. Financing-use rates are not sales-conversion rates and do not measure an increase caused by integration.
RESPONSIBLE BY DESIGN
Customer confidence
belongs in the plan.
Clear information.
Customers should understand the ownership structure, ongoing costs and choices available to them before making a decision.
Responsible offers.
Commercial targets must not override appropriate assessments, customer understanding or fair treatment.
Care beyond closing.
Customer needs should shape the relationship beyond the initial sale, including support when circumstances change.
Each program is structured around applicable requirements, with product terms and delivery responsibilities established before financing is offered.
TWO EXAMPLES. A BROADER SERVICE.
More than a
product list.
Buy By Phone and Let to Sell are examples of Lenuity’s wider product capability. Your program starts with the purchase routes your customers need and the commercial objectives of each development. Product availability and delivery arrangements are agreed for each program.
Explore Buy By Phone ↗Explore Let to Sell ↗
START WITH YOUR AMBITION
Your homes.
Your customers.
A new advantage.
Tell us about your developments, the buyers you want to reach and what you want financing to do for your business.